REIDAR NORDBY, Jr.
President & CEO
Norsk Tipping AS
The Norwegian National Lottery
NORWAY
Reidar Nordby, Jr. has been the President and CEO of Norsk Tipping, the Norwegian National Lottery, since 1989. Since 2000 he has also been President of the World Lottery Association (WLA) until 2006.
Mr. Nordby has been engaged in bringing the international lottery community stronger through strengthened relations between the five Regional Lottery Associations.
Mr. Nordby has also initiated the WLA Security and Risk Management Standards and the newly developed RFP standards. He is also a member of the WLA Strategic Development Committee, the Board of Directors of Viking Lotto, and the European Football Pool.
In recognition of his international orientation, he has been appointed Member of the Strategic Advisory Board, China Center for Lottery Studies at Peking University.
Under the leadership of Mr. Nordby, the Norwegian National Lottery has been among the top ten most admired companies in Norway for 12 consecutive years.
He has been the author of several academic publications, including:
Jacobsen, K, Hofman-Bang P, and Nordby Jr, R.. “The IC Rating model by Intellectual Capital Sweden” Journal of Intellectual Capital, Vol 6 no 4, 2005,, Jacobsen K, Hofman-Bang, P, and Nordby Jr. R., “Ledelse, måling og rapportering av intellektuell capital, Magma, Tidsskrift for økonomi og ledelse, Vol 8, no 5, 2005...
He is Consul for the Kingdom of Sweden and has been awarded the Swedish Royal Order of the Northern Star.
REIDAR NORDBY, Jr.
Curriculum Vitae
Professional life:
- President and CEO, Norsk Tipping AS,
- The Norwegian National Lottery. 1989 - present
- CEO, Ideal AS, an international food
manufacturing and marketing company 1981 - 1988
Organizations, professional memberships:
- Member of the Intertoto/WLA Executive Committee 1993 - present
- President, World Lottery Association (WLA) 2000 – 2006
- Member of the Advisory Board of China Center
for Lottery Studies, Peking University 2005 – 2008
- Chairman Fabelactive AS – TV productions 2000 - present
- Chairman BuyPass – a company securing electronic transactions 2001 – present
- Board member of the Norway – Sweden Trade Council
- Board member of NAVO, a Norwegian employers’ 1997 - present
association
- Consul for the Kingdom of Sweden. 1993 - present
Awards:
- Public Gaming Research Institute’s Lifetime Achievement Award 2001
Distinctions:
- Royal Swedish Order of the Northern Star
Publications:
Jacobsen, K, Hofman-Bang P, and Nordby Jr, R.. “The IC Rating model by Intellectual Capital Sweden” Journal of Intellectual Capital, Vol 6 no 4, 2005,, Jacobsen K, Hofman-Bang, P, and Nordby Jr. R., “Ledelse, måling og rapportering av intellektuell capital, Magma, Tidsskrift for økonomi og ledelse, Vol 8, no 5, 2005...
Education:
- Solstrandprogrammet, Management development program.
- 1985/86
- B.Sc Mechanical Engineering,
Heriot-Watt University, Edinburgh. 1975
Place and date of birth:
- Hamar, Norway, April 5th, 1948
Family:
Married to Anne Marit, two children,
Daughter Margrethe, born 1974
Son Magnus born 1978
Special interests:
- Wildlife, fishing, hunting, music.
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