James C. Kennedy, Jr.
Senior Vice President, Sales & Global Marketing, Scientific Games Corporation
Jim Kennedy joined Scientific Games in 1985 as SG’s on-site account manager for the Colorado Lottery. From 1985 throughout the 1990’s, Mr. Kennedy worked alongside lottery professionals in states across the country designing thousands of games, and scores of marketing programs to learn the business from the giants of the industry from the ground up. In 1999, he was named President of Scientific Games International’s Retail Solutions division and in 2000 Vice President of North American Sales and Marketing. In 2005, global marketing for the full-line of SG lottery products was added to his list, as well as new business development for the company’s on-line, Cooperative Services and instant lottery business segments throughout North America. Mr. Kennedy and his team hold a patent for the invention of the SGI Marketing, Analysis and Planning System, which today contains over 20,000 instant games.
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