2017 Lottery Industry Hall of Fame Members
Thomas DelacenserieThomas Delacenserie
President & Chief Executive Officer, Kentucky Lottery Corporation |
Tom Delacenserie began his lottery career seventeen years ago as a District Sales Manager with the Florida Lottery. He set continuous sales records in that role until 2005 when he was appointed Director of Sales. Following more years of state-wide sales growth, Tom was appointed Deputy Secretary of Sales and Marketing in 2012. Tom was then appointed to lead the Florida Lottery as Secretary/Director in 2015 and served until May, 2017, when he was selected to be CEO of the Kentucky Lottery Corporation. Among Tom’s achievements at the Florida Lottery: he increased lottery instant sales in the Winn-Dixie retail chain 60% in one year by implementing a menu board for instant tickets in all stores, reorganized district offices to increase sales and improve operational efficiencies, created sales motivation awards, re-structured both headquarters and field sales management positions, implemented advertising efficiencies that resulted in savings of $300,000 annually, and introduced the lottery products category to Wal-Mart, which was an industry first. The Florida Lottery set sales records in all but two of his seventeen years at the Florida Lottery, culminating in the record year of $6 billion in sales in FY2016.
Following a distinguished career with the Florida Lottery, Tom was appointed to the position of President and CEO of the Kentucky Lottery in June, 2017. Tom is a champion of multi-state lottery collaboration, especially for the purpose of opening up the ‘big-box’ multi-state corporate retail chain store channel of distribution. Tom is now enthusiastic about applying his years of experience in his new role with the Kentucky Lottery. Before joining the lottery industry, Tom was a sales executive with Pfizer Consumer Products for fifteen years and then eight years with Parfums de Coeur/Prince Matchabelli. Tom has applied this consumer marketing experience to the task of forging relationships with major multi-state U.S. retailers, a first for U.S. lotteries. Tom holds a Bachelor of Arts degree from the University of Wisconsin. |
Alice GarlandExecutive Director, North Carolina Education Lottery
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During her 11-½ year tenure at the lottery, Alice has served our industry in many ways, currently as second vice president of NASPL and vice chair of MUSL.
Her leadership has molded one of the industries newest lotteries into one of the most successful in the United States. The NC Education Lottery’s success at raising money for good causes can be attributed to Alice’s stewardship in operating the lottery fairly, efficiently, with integrity, and with a focus on Responsible Gaming. With daily average sales of $6.6 million, it’s hard not to see how much North Carolinians enjoy their lottery. That popularity has helped the lottery increase its sales in each of its eleven years – to $2.4 billion in FY2016 − and raise more than half a billion a year – more than $5 billion over the course of eleven years. For our industry, Alice has become a trailblazer in adopting new technologies that keep our games relevant. In North Carolina, lottery players can buy tickets at traditional retailers, they can buy draw tickets online, and they can even play jackpot games at the gas pump. The NC Lottery Players’ Club has attracted as members one of every 10 persons of playing age in North Carolina. They’ve created through digital channels a base of loyal customers and brand advocates of more than 830,000 people. By embracing change, Alice has positioned the lottery for success, and her foresight offers valuable lessons to follow. Her highest service comes from Alice’s clarion call for lotteries to elevate their commitment to Responsible Gaming. Due to her leadership, U.S. lotteries are sharing their RG best practices and committing themselves to continuous improvement. Last year, the National Council on Problem Gambling honored Alice with its top award for advocacy. She was the first lottery or gaming industry professional to ever receive this honor. Alice’s success as a leader clearly begins with her principle of just doing the right thing. Responsible Gaming distinguishes the N.C. Education Lottery and ensures they meet their mission in raising money for good causes while protecting the interests of those who play the lottery. That’s what will make our industry sustainable. |
Marzia MastrogiacomoSenior Vice President Lotteries, Lottomatica S.p.A.
Country: ITALY |
As Senior Vice President of Lotteries for Lottomatica S.p.A., Marzia Mastrogiacomo is in charge of strategies, development, operations, marketing and profit-and-loss for the Lotto and instant Lottery ticket businesses. With Lottomatica since 2006, Marzia has over 10 years experience in the world of lotteries.
From 2007 to 2012, Marzia was business manager for Gratta e Vinci (Scratch tickets), which had become one of the biggest lottery games in the world, and for which the concession was renewed in 2010. In the following years, she was business manager for Lotto, developing sales potential through product innovation and processes, leading the company to renew the concession in 2016. Before Lottomatica, from 2003 to 2006 Marzia was Director of Strategic Marketing and Business Development for retail market services with Poste Italiane (Italian Post) S.p.A., where she directed the development of innovative public services built by leveraging the different corporate assets. From 2000 to 2003 she worked at Diners Club – Citigroup, first as Head of Marketing in Italy and then as Marketing Director for Europe, in particular by coordinating activities of strategy and product development for the Business Cards and Individuals markets in 7 countries. Marzia began her career at Procter & Gamble, where she spent five years in various positions in Marketing and Market research departments, working with such brands as Olay, Max Factor and Infasil. Ms. Mastrogiacomo has a degree in Statistical and Actuarial Sciences from La Sapienza University in Rome. |
Charles R. McIntyreExecutive Director, New Hampshire Lottery
Country: USA |
Charles McIntyre began his lottery career in 2003 when he was appointed Assistant Executive Director/General Counsel of the Massachusetts Lottery Commission. During his 7-year tenure, the Massachusetts Lottery experienced five of its best years, recording the highest gross and net per capita sales along with maintaining the lowest cost ratio in the US (>2% of sales).
In June 2010, Charles McIntyre was appointed to the position of Executive Director of the oldest modern lottery in the U.S. Within one year, the New Hampshire Lottery had gone from being the slowest-growth lottery in the U.S. to being among the top-five in sales and net funding growth. Charles is responsible for all phases of budget preparation, revenue forecasting, strategic planning, and metrics-driven performance at the New Hampshire Lottery, all while performing to the highest standards of ethical business practices. He regularly speaks with the public, government officials, and the media at events and public hearings. He has fostered and continues to maintain excellent relationships with both branches of the New Hampshire State Legislature, and has testified as an expert on gambling before state boards, legislative bodies, municipalities, and the U.S. Congress. Charles has been an outspoken advocate for preservation of regulatory policies that protect the interests of state lotteries. His contributions include meetings with members of the U.S. Congress to inform them about the impact of regulatory policy on state lotteries. Charles presently serves as First Vice President of NASPL (North American Association of State & Provincial Lotteries), Chair of the NASPL Government Relations Committee, and Chair of the Powerball Product Group. Before serving as a leader in the lottery industry, Charles served for five years as an attorney in private practice, and seven years as a senior state prosecutor which included being Assistant District Attorney Norfolk County Massachusetts, Director of the Special Investigations Unit, and Chief Prosecutor for narcotics and organized crime related offenses. Charles holds a Bachelor of Arts degree in History from Connecticut College and a Juris Doctorate from the Suffolk University Law School. |
Paula OttoExecutive Director of the Virginia Lottery
Country: USA |
Paula Otto has been one of the industry’s leaders since she originally joined the Virginia Lottery. In 1988, serving as the Director of Public Affairs on the team charged with establishing the Virginia Lottery, she helped establish the stellar reputation and public image of the Virginia Lottery. From those early days, the Virginia Lottery has enjoyed one of the strongest public profiles in the industry. Paula served as the Director of Public Affairs until 1997.
After a stint teaching at Virginia Commonwealth University from 1997 to 2008, Paula returned to lead the Lottery as its Executive Director. Her vision as the “Chief Gamer” of the Virginia Lottery is clear. She has brought a business-like discipline to the Lottery, recognizing its importance in the life of Virginians…providing funds for education as well as providing fun, responsible entertainment. She is a disciplined innovator, willing to explore new ways and approaches, but always within the legislative and Responsible Gaming frameworks that govern the Virginia Lottery. Under her direction, the Lottery has grown steadily and continues to be one of the industry’s leading lotteries, both in terms of funds generated for its beneficiary, and in terms of ensuring that it maintains its relevance to a new generation of players. Paula has also played a lead role in the wider lottery industry in the U.S., including a 3-year term as the Lead Director of the Mega Millions consortium. During this critical time in the industry, she carefully managed and protected the core principles of the group, ensuring that the game maintained its brand equity and sales strength within the industry. Paula currently serves on the NASPL Executive Committee. In 2014, Paula received the Thomas Jefferson Award for Excellence in Public Relations from the Public Relations Society of America, which is the group’s highest honor. She has also been an enthusiastic and thoughtful participant and speaker at industry conferences. Paula received her undergraduate degree in Journalism from West Virginia University and earned a Master of Arts in Public Communication from American University. |